Frequently Asked Art Questions - Answers You Want To Know.

Q.What are the Art Specifications I need to follow for a billboard I am designing and sending to you to print?


Q. What are the maximum number of words to put on a billboard?
A. Industry standard is approx. 7-10 words or less....if you keep it below 15 you may be ok and still be readable. Factors include speed of traffic, distance from road, size of billboard structure. 
'm not an artist and I've never advertised on a billboard before, can you do the design and layout for us if I give you my info?
A.Yes...with your imput. You can send or email elements (Logos, Photos, Info) to us and we can put it together for you. 
Q. I've designed magazine ads with photos at 300dpi, but have  never done a billboard. Does the resolution have to be even higher on the layout since it is so big?
A. No...most designs are done 1/12th the size of the actual billboard. For example a 10x40 foot billboard is actually designed at 11x41 inches ( with bleeds ) and with only 300dpi of resolution. This results in a clear print viewed from the road. If it is clear on your layout at 11x41 inches it will be clear on the billboard. 
Q. Why do I need to include the bleeds in my layout?
A. Bleed areas help to give some safety margin so that the design can fit onto the billboard structure that may be slightly irregular in size. 
Q. Can I design my billboard in a program you don't have?  
A. Maybe...but it works best to use what we use. Your  program may have the ability to export the file into a different format like JPEG or EPS, which we may be able to use. Otherwise we may need to rebuild it from your images and text.
Q. How long does it take from the time I give you the art till the time a billboard is up on the highway?
A. If the contract is signed, the art is created correctly and the final proof approved, in most cases (except tri-visions), artwork is sent to print within one day of receiving a final proof approval from you and then it's usually up in about 10 working days. (holidays, weather, and unforeseen problems may delay sometimes).
Q.I want to design a billboard with big cutouts that extend off the billboard. Can I do this, and if so,what is the max. size?
A.Not all billboards are legally allowed to have extensions and some just won't accommodate them. Before designing anything  please contact the Sales Rep (NOT the art dept) to make sure this is allowed and get  an estimate of cost to produce...generally, top-outs and extensions are around $25 per square foot in addition to the billboard vinyl face. If topouts or sideouts are allowed, the maximum size is 3 ft of extension. keep in mind that Diagonals and irregular cuts out of a square are priced at whole sq ft.