Before the Art Department can begin any job we need a
Order Sheet from your Capital Outdoor Sale Rep. This
helps us to verify the correct Lease number, size and
instructions so that we can prepare the art properly for
printing. If you have not already done so, please contact
your Sales rep ( Stuart
Robertson 540-815-6273 , Robert
Sykes 919-873-9020 or Bill
Bradshaw 804-357-2201 )
avoid delays due to incorrectly built files and layouts, please always
review our Art Specs
before creating or
sending art to us.
Art Department only handles art (technical questions about art
specs/layout, how to upload files, etc. and does not have info
about location of billboard, pricing, due dates, post date or
what the status of the billboard advertisement is.).
2) Once we have received your
artwork, we will review that it is built according to our Art
Specs and size and then make a low rez proof for you to approve. If
we are creating the design for you we will send you a proof
layout to approve.
3) When we receive your final approval by email or fax,
we usually send it to print within 24 hours.
(To avoid misunderstandings we cannot accept verbal/voice
approvals, it must be in writing by email or fax or snail mail)
4) After the art is sent to print, the Art Department
does not have information about what the status of a billboard
is, but In
most cases billboards are posted in about 10 working days (holidays,
weather and other unforeseen factors may cause some delays
rarely). Tri-vision may take a bit longer due to the more
advanced, technical installation process involved.
to Calculate Inches on Artwork using 1in=1ft scale
SEE WHY NOT TO USE SMALL WEBSITE
CLICK ON PHOTO BELOW TO ENLARGE
Specifications I need to follow for
a billboard I am designing and
sending to you to print?
are the maximum number of words to
put on a billboard?
standard is approx. 7-10 words or
less....if you keep it below 15 you
may be ok and still be readable.
Factors include speed of traffic,
distance from road, size of
not an artist and I've never
advertised on a billboard before,
can you do the design and layout for
us if I give you my info?
your imput. You
can send or email elements (Logos,
Photos, Info) to us and
we can put it together for you.
I've designed magazine ads with
photos at 300dpi, but have never done a
billboard. Does the resolution have
to be even higher on the layout since it is
designs are done 1/12th the size of
the actual billboard at 1inch equals
1 foot scale. For example a
10x40 foot billboard is actually
designed at 11x41 inches ( with
bleeds ) and
with only 300dpi of resolution. This
results in a clear print viewed from
the road. If it is clear on your
layout at 11x41 inches it will be
clear on the billboard. Higher
resolution on billboards does not
result in clearer prints since they
will be printed at 300dpi at 1/12th
do I need to include the bleeds in
areas help to give some safety
margin so that the design can fit
onto the billboard structure that
may be slightly irregular in size.
I design my billboard in a program
you don't have?
It's not recommended...but Maybe...it works best to use what we use.
Your program may have the ability to
export the file into
a different format like JPEG or EPS, which
we may be able to use. You will need
to build your layout with the
correct bleeds and size to ensure
proper export. Otherwise we
may need to rebuild it from your
images and text.
long does it take from the time I
give you the art till the time a
billboard is up on the highway?
the contract is signed, the art is created
correctly and the final proof
most cases (except tri-visions),
artwork is sent to print within one
day of receiving a final proof
approval from you and then it's
usually up in about 10 working days.
(holidays, weather, and unforeseen
problems may delay sometimes).
want to design a billboard with big
cutouts that extend off the
billboard. Can I do this, and if so,what
is the max. size?
all billboards are legally allowed
to have extensions and some just
won't accommodate them. Before
designing anything please
contact the Sales
Rep (NOT the
art dept) to make sure this is
allowed and get an estimate of
cost to produce...generally,
top-outs and extensions are around
$25 per square foot in addition to
the billboard vinyl face. If
or side-outs are allowed, the
maximum size is 4 ft of extension
height. keep in
mind that Diagonals and irregular
cuts out of a square are priced at
whole sq ft.